ABOUT US
Redefining what it means to be Black.
WHO WE ARE
We raise young Africans who embrace their melanin — and who are empowered, educated and self-aware enough to pass that pride on.
Dr Anita Benson grew up as the darkest child in her school and neighbourhood, offered lightening products from an early age. As a consultant dermatologist she later met patients, and lost one, to the damage those products cause. Colorism had a name, and she decided not to rest until it was laid to rest.
Embrace Melanin began in 2018 as a Nigerian movement. Today the audience is international: darker-skinned people are discriminated against on every continent.
OUR MISSION
Educate. Empower. Change.
To raise awareness and develop programmes to reduce colorism and skin lightening practices, and empower young African men and women.
OUR VISION
Redefine what it means to be Black.
A continent and a diaspora where no one is taught to lighten themselves in order to belong.
OUR PROMISE
Skin health, skin pride.
Glowing, healthy skin — without altering the skin tone.
Professional team
The people behind the movement.
Anita Benson
Consultant Dermatologist, Social Entrepreneur and founder of the Embrace Melanin Initiative
Osarodion Benson
Pharmacist, Marketplace Influencer and co-founder of the Embrace Melanin Initiative
Eva Uzowulu
Investment Analyst, Economist and Secretary of the Embrace Melanin Initiative
