Embrace Melanin Initiative
…changing the narrative about what it means to be black and inspiring Africans to embrace melanin
to raise awareness and develop programs to reduce colorism and skin lightening practices and empower young African men and women.
2. Empower- empower the youth to be ‘proudly African’ through personal development, capacity building, skill acquisition and community development.
3. Influence- influence policies that restrict the sale of harmful skin lightening agents in Africa and address colorism especially in the workplace.
4. Rehabilitate- Provide dermatological and psychosocial services for people who suffer from adverse effects of skin lightening practices and set up a skin rehabilitation clinic, the first of its kind in Africa.
5. Innovate- start a skin care line exclusively for African skin suitable for healthy, glowing skin without altering the skin tone.
@veevirtuevee believes that black is beautiful and no woman should let colorism make her bleach her skin!
About the Founder
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28 Country Home Road, Benin, Nigeria